D'AmicoTechnical Marketing

Dormant quote calculator

Most scientific suppliers send a quote, hear nothing back, and move on to the next one. Put in five numbers and see what those quiet quotes add up to, and what a little follow-up could bring back.

  • TimeAbout 30 seconds
  • Your dataStays in your browser. Nothing is sent or stored.
  • Built byDr. Noah D'Amico

What's in your old quotes

Recoverable from the quotes on file$135,000

  • Quotes that go quiet each year270
  • What those quotes were worth$1,350,000
  • Won back each year with follow-up$67,500

Guessing at these? That's a finding too.

01No numbers to put in?

Don't know your numbers? Time to bring a marketing guy in.

If nobody can say how many quotes went out last month, or what happened to them, the problem isn't the follow-up. It's that nobody is watching the quotes at all.

That's the cheap part to fix. I set up tracking so every inquiry and quote has a source, a date and a next step, then work through the old ones so the number above stops being a guess.

Tell me roughly where you stand

02Getting it back

How I'd work your old quotes

  1. Pull two or three years of quotes from your inbox, CRM or ERP, whatever they live in.
  2. Sort them by size and age, and drop the ones you know were lost or cancelled.
  3. Send short, specific follow-ups from your own team's addresses: a price check, a lead-time update or a newer model, never a "just checking in".
  4. Track every reply to an order, so you can see what came back in dollars, not opens.

03FAQ

Questions about dormant quotes

What is a dormant quote?

A dormant quote is one you sent that never became an order and never got a clear no. The buyer went quiet, and nobody on your side followed up.

How does the calculator work out the recoverable amount?

Quotes that go quiet each year are your quotes per year times the share that don't become orders, valued at your average order. The win-back rate is the share of those a follow-up turns into orders. The headline figure applies that rate to every year of quotes you still have on file.

Where does the 5% win-back rate come from?

It's my own cautious assumption, not an industry statistic. Some quiet quotes were lost to a competitor or a cancelled project, and others just slid off someone's desk. Set it to whatever you think is true for your buyers.

Does the calculator send my numbers anywhere?

No. It runs entirely in your browser. Nothing you type is sent, stored or tracked.